SEBASTIAN
JENNINGS
My background in Product Marketing includes Business Development and Account Management experience with partners such as Microsoft, Disney, Marvel, Capcom, and Warner Bros, as well as esports teams and live event production companies. I’ve pioneered and built a very successful gaming hardware brand from the ground up (AfterGlow), and established another new gaming brand (Victrix Pro) that created trusted reputations for products new to the gaming space.
VICTRIX PRO BRAND marketing
As the Senior Product Marketing Manager for PDP, I conceptualized and managed the sponsorship for Victrix to be the official headset sponsor for the Capcom Pro Tour and boosted Victrix's ad exposure by 17,000,000 views in 10 months. I also fostered the player sponsorships for brand ambassadors of top game players in Japan and the United States.
founded afterglow esports |age|
To establish a trusted market reputation for the product hardware brand AfterGlow, As the former Director of Marketing, I created and executed the company’s brand and marketing program which included the creation, recruitment and management of a 10-man national multi-championship winning esports team named AfterGlow Elite (AGE). Team AGE increased ecommerce sales by 31% in 12 months through increased market presence and live event promotion.
live events marketing
I was the Creator and Director of the official Mortal Kombat 9 National Tournament that was sponsored by Microsoft, Warner Bros., GameStop and NetherRealm Studios. The tournament hosted 250 national competitors, was watched by 12,500 concurrent live stream viewers, and reached over 500,000 YouTube views. I also negotiated to have Ed Boon (MK creator) fly out as a special guest.
